WEST JAKARTA

Mauritius
TitiyanRevenue & Distribution Strategy

Revenue Management · Sales Strategy · Digital Development · Hospitality Ecommerce · Data Analytics

I turn hotel data into commercial decisions — pricing, market mix, distribution and the systems that hold them together. Currently VP Distribution & Strategic Support at PHM Hotels.

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Career demand calendar2014 — 2026

Hue marks the brand. Shade marks the level — the darker the block, the higher the seat.

Hover any month
Twelve years of hotel commercial roles, read the way a revenue manager reads a year.
ExecutiveVice President
MaxOne Hotels Sabang
Novotel Jakarta Gajah Mada
Santika Indonesia Hotels & Resort
Aryaduta Hotel Group
Alila Jakarta
PHM Hotels
12years in hotel revenue, ecommerce & distribution
17properties supported group-wide today
6hotel companies, from single asset to chain HQ
C2English proficiency, EF SET 74/100
01

Who is Tiyan

I'm a revenue management practitioner in hospitality, with results in building market mix and revenue streams across the sector. Over a decade in, my strength sits in strategic sales development: data-driven decision making, forecasting, winning the competitive set, and improving the guest's booking and staying journey. Digital development and hospitality ecommerce are the added edge I bring to it.

I believe data is one of the core elements of growth, so I keep myself current on how it's analysed. The dashboard linked here started as a plain CSV and a Google Data Studio file — proof that useful analysis doesn't have to start expensive. As the questions get harder the tooling has to grow with them, which is why I'm learning Python. Challenging and fun at the same time.

My vision is to help hotel chains — local chains especially — experience the simplicity of data-driven decision making. Partnering with a CRM company is the easier path. Let's prove the simple version first, then go fancy.

02

On the podium

Jakarta · 2022

The Big Travel Rebound

Hospitech conference by Booking.com, STAAH, WebBeds and Triptease, with HERC Indonesia.

View the speaker line-up ↗
HSMAI · Jakarta

Power Up

Hospitality Sales & Marketing Association International, Asia Pacific.

Community forum · Indonesia

HERC Indonesia

Hotel Ecommerce & Revenue Community — the national peer forum for revenue and distribution practitioners.

03

Track record

Feb 2025 — present
Vice President, Distribution & Strategic SupportPHM Hotels · Tomang, West Jakarta

Executive leadership for distribution, revenue strategy, commercial analytics, digital channels, sales support and technology adoption across the portfolio — supporting senior management, hotel leaders and ownership on performance, profitability and long-term growth.

  • Lead portfolio-wide distribution, revenue, ecommerce and commercial support strategy
  • Oversee revenue and data analysis, sales support, ecommerce, digital distribution and loyalty
  • Advise the President Director, general managers and hotel owners on commercial performance, market opportunity and revenue risk
  • Drive channel mix, direct-booking contribution, pricing, inventory allocation, segmentation and distribution cost
  • Build the performance frameworks, dashboards and forecasts that make decisions faster and better evidenced
  • Lead digital transformation across business intelligence, automation, AI, guest communication and hotel technology integration
  • Support portfolio expansion, repositioning, feasibility assessment and management proposals
  • Design commercial org structures, KPIs, standard processes and development programmes
  • Represent PHM Hotels in strategic negotiations, industry forums and executive-level presentations
  • Mentor senior managers and commercial leaders toward accountability and data-driven execution
Jan 2023 — Jan 2025
Director of Strategic Sales & RevenuePHM Hotels · Tomang, West Jakarta

Directed strategic sales, revenue management, distribution and commercial planning across a multi-brand portfolio, with the focus on sustainable revenue growth, segment development and tighter collaboration between head office and hotel commercial teams.

  • Formulated group-wide sales and revenue strategy aligned to corporate objectives, market conditions and individual hotel priorities
  • Led planning for corporate, leisure, group, MICE, travel agent, wholesale and online segments
  • Oversaw pricing, forecasting, budgeting, demand analysis and inventory across the portfolio
  • Turned findings on underperforming segments, commercial risk and market trends into measurable action plans
  • Directed national and regional account development, strategic partnerships and sales missions
  • Built sales productivity standards, KPIs, account-management practice and reporting frameworks
  • Supported hotel openings, repositioning projects, feasibility studies and commercial assessments
  • Reviewed hotel performance and advised general managers, owners and senior leadership
  • Coached commercial leaders and hotel sales teams on accountability, analysis and execution
Jan 2021 — Dec 2022
Head of Digital RevenuePHM Hotels · Tomang, West Jakarta

Led digital revenue, ecommerce and online distribution strategy across the PHM Hotels portfolio, with responsibility for direct bookings, online visibility, pricing effectiveness and channel performance.

  • Built and ran digital revenue strategy across hotel websites, OTAs and booking platforms
  • Managed pricing, inventory, promotions and availability against occupancy, ADR and RevPAR
  • Strengthened direct booking through website optimisation, campaigns and booking-engine improvements
  • Held rates, content, inventory and promotions consistent across every digital channel
  • Managed OTA, technology and digital distribution partner relationships
  • Introduced data-driven reporting that gave the group real commercial visibility
  • Trained hotel teams on digital revenue practice
Jan 2020 — Dec 2020
Cluster Revenue ManagerAryaduta Hotel Group · Karawaci, Tangerang

Ran revenue strategy and commercial performance across multiple hotels in the cluster — pricing, forecasting, inventory control, market analysis and revenue optimisation.

  • Built and executed revenue strategy for every property in the assigned cluster
  • Managed pricing, inventory allocation, availability, restrictions and length-of-stay controls across all channels
  • Analysed booking pace, historical trends, demand, competitor pricing, citywide events and business on the books
  • Produced daily, weekly, monthly and rolling forecasts for operational and financial planning
  • Chaired revenue meetings with GMs, sales, marketing, reservations and front office
  • Optimised business mix across corporate, leisure, group, wholesale, OTA and direct segments
  • Evaluated group and corporate business on displacement, profitability and demand pattern
  • Managed rate distribution across PMS, CRS, channel manager and online platforms
  • Supported budgeting and target setting, and trained cluster teams to a consistent standard
Apr 2019 — Dec 2019
Head of Revenue & EcommercePHM Hospitality · Tomang, West Jakarta

Led revenue management and ecommerce across the hotel portfolio — pricing strategy, inventory optimisation, online distribution, forecasting and digital channel performance.

  • Developed revenue strategy to maximise occupancy, ADR, RevPAR and total room revenue
  • Managed pricing, inventory, availability, restrictions and promotions across direct and third-party channels
  • Monitored booking pace, demand, competitor pricing, history and upcoming events to inform pricing and forecasting
  • Oversaw performance across OTAs, brand websites, booking engines and other electronic distribution
  • Built ecommerce campaigns and online promotions to lift visibility, conversion and digital revenue share
  • Managed OTA, channel manager and booking-engine partner relationships
  • Reviewed channel production, acquisition cost, cancellation trends, length of stay and booking windows
  • Supported annual budgeting, target setting and commercial strategy development
  • Trained hotel teams on revenue management, online distribution and ecommerce optimisation
May 2017 — Mar 2019
Revenue ManagerAlila Jakarta · Pecenongan, Central Jakarta
  • Drove market share and revenue performance through pricing, inventory and market mix
  • Built the overall pricing strategy across every segment and distribution channel
  • Guided the sales team on contracted account pricing for travel partners and corporate FIT
  • Set group availability, guidelines and target rates, kept them current
  • Managed inventory and pricing across brand.com, third-party sites and GDS
  • Lowered distribution cost and moved room nights into the direct segment
  • Worked with digital marketing to convert online opportunity into incremental revenue and share
  • Reviewed STR data daily, weekly and monthly and reported performance in hotel meetings
  • Assessed group business on displacement principles to protect total hotel revenue
  • Applied LOS restrictions, price decisions, room-type yielding and overbooking against highs and lows
  • Monitored the revenue budget and recommended corrective action
  • Acted as in-house specialist on pre-selling and up-selling, transferring skills to reservations
Oct 2016 — May 2017
Revenue ManagerAryaduta Menteng · Menteng, Central Jakarta
  • Ran revenue management and distribution strategy day to day
  • Owned strategy for all third-party distribution
  • Assessed, analysed and priced group business
  • Evaluated distribution partners and contracted rates — OTA, FIT, tour operator, corporate, consortia, crew, groups
  • Acted as gatekeeper on the group tracker, accepting or rejecting business
  • Read city demand trends and economic outlook into the demand calendar
  • Maintained the rate grid and generated BAR aligned to market and demand
Nov 2015 — Oct 2016
Corporate Digital Marketing SupervisorSantika Indonesia Hotels & Resorts · Melawai, Jakarta
  • Ran corporate digital marketing and distribution, supporting every unit's content across online platforms
  • Built exposure — design, copywriting, awareness — to grow direct channel sales
  • Deployed online reputation management and optimised content and social media
  • Planned and developed tactical campaigns; owned the monthly editorial plan
  • Developed CRM and CMS, revamped the existing website
  • Pitched and deployed email marketing; managed GDN through affiliate agencies
Oct 2014 — Oct 2015
Revenue & Ecommerce OfficerNovotel Jakarta Gajah Mada · Glodok, West Jakarta
  • Owned digital and social media for the property
  • Monitored potential events and briefed sales with the analysis behind each lead
  • Produced promotion, offer and package graphics for the property
  • Prepared market segment breakdown, forecasting, holding, yielding, market mix and pick-up trend reporting, benchmarked against the comp set and sister hotels
Apr 2014 — Oct 2014
Reservation & Sales ExecutiveMaxOne Hotels Sabang · Sabang, Central Jakarta
  • Managed contracted companies and government institutions, developing relationships into business leads
  • Reported activity and prepared periodic action plans
  • Handled OTA account managers and maintained every extranet plus SiteMinder
04

Capabilities & tools

AdvancedDaily use
Data analysisBusiness analysisGenerative AIVibe codingOnline DistributionOnline Reputation ManagementInfor EzRMSOpera PMSInfor HMSVHPSabre SynXisSiteMinderGDSTripadvisorLoyalty programme opsExcel & Google SheetsLooker StudioGoogle AnalyticsGoogle My BusinessMeta Business ManagerWord · PowerPoint · Visio
IntermediateWorking knowledge
Google Tag ManagerWebsite CMSMailChimpVertical ResponseRepupAdobe PhotoshopAdobe Premiere ProAdobe DreamweaverPython — in progress
05

Language & education

74/100
C2 Proficient
EF SET · Verified certificate

C2 is the sixth and final band of the CEFR scale — the top of it. Relatively few learners get there, because most professional and academic goals stop short of needing it.

  • Reads any register with ease — contracts, technical specifications, market research, brand standards — including complex technical writing on unfamiliar subjects
  • Catches tone, style and implied meaning, which is where commercial negotiation is actually won or lost
  • Synthesises multiple English sources into a single coherent argument for owners, boards and partners
  • Works with global OTA, channel manager and hospitality technology partners without a language intermediary
  • EF SET scores don't expire and map to recognised TOEFL and IELTS bands, so the credential stays current
Verify the certificate ↗
2006 — 2013

Industrial Engineering

Telkom University (Telkom Institute of Technology), Bandung

2003 — 2006

Senior High School

SMA Sedes Sapientiae Bedono, Semarang

Native

Bahasa Indonesia

Native — writing, reading, listening, speaking

06

Outside the day job

Community ecosystem
diecastdandiorama.id
Visit ↗

A place for collectors, customisers and diorama photographers to gather around 1:64 scale and JDM culture. I run it under a persona kept deliberately apart from my professional one — a different voice for a different room.

What it gives back is unfiltered. I see first-hand what makes an audience turn up, stay, and contribute something of their own — without a report sitting between me and the behaviour.

A place, not a shopfront

Photo competitions and a community magazine sit alongside the catalogue. The point is somewhere for people to be seen, not only to buy.

A separate persona

Its own voice and identity, held apart from my professional presence. Two audiences, two registers, neither diluting the other.

DD Wheels

A custom resin wheel designed at 1:64 for customisers in the community, taken from 3D-printed specification through to a finished part.