The Big Travel Rebound
Hospitech conference by Booking.com, STAAH, WebBeds and Triptease, with HERC Indonesia.
View the speaker line-up ↗Revenue Management · Sales Strategy · Digital Development · Hospitality Ecommerce · Data Analytics
I turn hotel data into commercial decisions — pricing, market mix, distribution and the systems that hold them together. Currently VP Distribution & Strategic Support at PHM Hotels.
Download CVHue marks the brand. Shade marks the level — the darker the block, the higher the seat.
I'm a revenue management practitioner in hospitality, with results in building market mix and revenue streams across the sector. Over a decade in, my strength sits in strategic sales development: data-driven decision making, forecasting, winning the competitive set, and improving the guest's booking and staying journey. Digital development and hospitality ecommerce are the added edge I bring to it.
I believe data is one of the core elements of growth, so I keep myself current on how it's analysed. The dashboard linked here started as a plain CSV and a Google Data Studio file — proof that useful analysis doesn't have to start expensive. As the questions get harder the tooling has to grow with them, which is why I'm learning Python. Challenging and fun at the same time.
My vision is to help hotel chains — local chains especially — experience the simplicity of data-driven decision making. Partnering with a CRM company is the easier path. Let's prove the simple version first, then go fancy.
Hospitech conference by Booking.com, STAAH, WebBeds and Triptease, with HERC Indonesia.
View the speaker line-up ↗Hospitality Sales & Marketing Association International, Asia Pacific.
Hotel Ecommerce & Revenue Community — the national peer forum for revenue and distribution practitioners.
Executive leadership for distribution, revenue strategy, commercial analytics, digital channels, sales support and technology adoption across the portfolio — supporting senior management, hotel leaders and ownership on performance, profitability and long-term growth.
Directed strategic sales, revenue management, distribution and commercial planning across a multi-brand portfolio, with the focus on sustainable revenue growth, segment development and tighter collaboration between head office and hotel commercial teams.
Led digital revenue, ecommerce and online distribution strategy across the PHM Hotels portfolio, with responsibility for direct bookings, online visibility, pricing effectiveness and channel performance.
Ran revenue strategy and commercial performance across multiple hotels in the cluster — pricing, forecasting, inventory control, market analysis and revenue optimisation.
Led revenue management and ecommerce across the hotel portfolio — pricing strategy, inventory optimisation, online distribution, forecasting and digital channel performance.
C2 is the sixth and final band of the CEFR scale — the top of it. Relatively few learners get there, because most professional and academic goals stop short of needing it.
Telkom University (Telkom Institute of Technology), Bandung
SMA Sedes Sapientiae Bedono, Semarang
Native — writing, reading, listening, speaking
A place for collectors, customisers and diorama photographers to gather around 1:64 scale and JDM culture. I run it under a persona kept deliberately apart from my professional one — a different voice for a different room.
What it gives back is unfiltered. I see first-hand what makes an audience turn up, stay, and contribute something of their own — without a report sitting between me and the behaviour.
Photo competitions and a community magazine sit alongside the catalogue. The point is somewhere for people to be seen, not only to buy.
Its own voice and identity, held apart from my professional presence. Two audiences, two registers, neither diluting the other.
A custom resin wheel designed at 1:64 for customisers in the community, taken from 3D-printed specification through to a finished part.